Nau mai, haere mai. I’m Phil Kupenga.
Māori AI technology leader, founder and business transformation specialist — Ngāti Porou and Te Whānau-ā-Apanui, with roots in Tairāwhiti.
Why I do this work
For nearly two decades I’ve worked across technology, business transformation and community development in Aotearoa. Today my focus is helping people, organisations and communities prepare for AI — because AI isn’t really about technology. It’s about people, capability and better futures.
My journey
I grew up in Tairāwhiti and started my career in frontline policing before moving into business analysis and technology transformation across government and the private sector.
As AI began reshaping work, I saw a real risk that Māori and other communities would be left behind. Rather than just talk about the problem, I chose to build solutions.
Helping people prepare for what comes next
Tairāwhiti Tech Talent Incubator
Digital career pathways that prepared communities for the future of work.
Read the storyMore Māori in Tech
Visibility, representation and opportunity in New Zealand’s tech sector.
Learn morePiripi Tech Guy
Using AI to scale mentoring and make technology guidance accessible.
Learn moreTupuna Pai
Responsible AI products that support decisions for organisations and whenua.
Learn moreAI should empower people — not replace them.
The organisations that thrive over the next decade won’t be the ones with the biggest AI budgets. They’ll be the ones that build capability, keep people at the centre and use technology responsibly.
Whānau first
I’m proud of my iwi and my Tairāwhiti roots. My most important roles are husband and father — and they’re the reason this work matters. For me, technology is about creating a better future for the people I love.
- Rangatiratanga Tōtara AwardTe Hapori Matihiko, 2023
- TVNZ · BNZ Business BreakfastFeatured guest
- FounderNext Chapter Consulting NZ Ltd, since 2013
- Taiao working groupHelped shape He Rau Ake Ake, Whāngārā Farms
Let’s kōrero.
Keen to talk about AI adoption, building capability, organisational change — or just where to begin? Get in touch.